Improve Your Sales through Packaging
Packaging is all about how the product is presented to the consumer. It entails the physical appearance that will make the consumer select it and leave the other products. Packaging makes an appeal to the customer and to some extent; the customer might end up buying things that they did not intend to buy, just because those products caught their attention. Extensive research has shown that most consumers tend to impulse-buy when they see the package that the product is in. So if you want your sales to shoot up, you better get that awesome packaging technique going.
The most important thing about packaging is the message it sends to the consumers. The message should be written clearly for all to read. If you are not into writing as much, you can as well use easily interpreted symbols and logos. A package that is clearly written will attract more attention and trust of the consumers than that which has no clear message. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
Another detail that should be carefully designed and planned on s the color of the package. This influences just about the whole concept of packaging. Different colors have different appeals. Each color has its own message that the consumer will recognize. Different messages will be of different colors like the instructions, contacts and addresses, ingredients, logo design, etc. For instance, children’s commodities have different colors from food and other cleaning products.
When you get the color right, you cannot afford to mess with the shape of the package. What is in the package can be at times portrayed by the way he package is shaped. You might find a toothbrush , round ball, toothbrush, toy plane, a curvy bottle, etc. The gender the product was made for might also be visible on the product. For this reason, the targeted gender will be more appealed to purchase the product than the other gender. A product packaged with grips for handling will have more appeal than the other with none.
Take into account the extent at which you are to apply the above guidelines; do not overdo. You will lose a lot of money when you go for a complicated design and your customers will leave you. Everything should be as simple as possible. It is easier to remember a simple designed package than a single one which is complicated.
In conclusion, consider the impact of your package to the environment. Recyclable packages are becoming common each day. You can also package your products in a package that can be used long after you have used the product. Another useful thing that you should ensure is that the package you design protects the commodities or product inside. Make your package secure.